California Consumer Privacy Act (CCPA)

Is your business ready for the California Consumer Privacy Act (CCPA)? If you handle consumers’ personal information, resolve to get in compliance before it’s too late. Starting January 1, 2020 consumers are going to be entitled to protection from companies selling personal information to other third-party companies without their knowledge. They are also going to be entitled to relief from wrongful sharing of their personal information, whether or not it was leaked on purpose. Read on to find out what these new protections are and what you can do about them to reduce your liability. 

People want privacy when it comes to their personal information; however, sometimes they don’t realize how other companies use their information. Third party involvement and the use of online platforms increase the chances that consumer data will be sold or affected by a data breach. Consequently, California took action to empower consumers. Are you aware of the privacy policy requirements outlined by CCPA? Find out everything you need to know with our complete guide. 

It wasn’t long ago when the EU’s General Data Protection Regulation (GDPR) went into effect and caused internet frenzy. The GDPR compelled people to care more about their personal information and how the information is being used by merchants and businesses with or without their consent. The policy actually pushed people to rethink how their internet activities could put them at risk, both financially and emotionally. 

The California Consumer Privacy Act (CCPA), widely regarded as the most extensive consumer privacy law in the United States, is set to be implemented on January 1, 2020. This landmark legislation on data protection is also considered as one of the toughest privacy-related laws in the world and poses a challenge to all businesses that collect personal information from consumers of California. 

Similar to the General Data Protection Regulation (GDPR) that protects personal data of all European Union-based residents, the CCPA applies to all business entities regardless of their location.  It gives California residents control over how their personal data is handled. 

As the date of CCPA implementation nears, this comprehensive guide to CCPA compliance will discuss everything you need to know about this historic privacy law. 

In 2015 a man named Alastair Mactaggart had a conversation with a friend of his, a Google engineer, about the amount of data Google had on people. The more he thought about it, the more concerned he became. Through his efforts, the California Consumer Privacy Act, also known as the california privacy law, was signed into law by California Governor Jerry Brown in June of 2018.

Sec 2, (i) States:

Therefore, it is the intent of the Legislature to further Californians’ right to privacy by giving consumers an effective way to control their personal information, by ensuring the following rights:

(1) The right of Californians to know what personal information is being collected about them.

(2) The right of Californians to know whether their personal information is sold or disclosed and to whom.

(3) The right of Californians to say no to the sale of personal information.

(4) The right of Californians to access their personal information.

(5) The right of Californians to equal service and price, even if they exercise their privacy rights.