Compliance Standards

In an era where information can easily be captured, shared, and stored, the privacy of personal data is becoming an essential area of focus in today’s electronic world. While customers are starting to become savvier and educated about the Internet and privacy concerns, they are also becoming more distrustful about how organizations collect and use this information.

Business transparency is becoming more important than once thought in the consumer age. As technology continues to evolve, consumers are now taking control of what they want to see, trust, and research by investigating product materials and the overall history of an organization. 

After all, products and services are not only a solution to a problem but can also deliver experience and personal connection. According to the 2016 Label Insight Transparency ROI Study, 73 percent of consumers are willing to pay more for a product that promises complete transparency. 

The United States’ (U.S.) privacy law landscape is continually shifting and evolving as federal and state privacy proposals continue to be debated and become enacted. The recent change in the privacy law sphere can mainly be attributed to the inherent demand of customers for transparency from business organizations.