In 2003, California became the first state in the country to set robust strictures on the visibility of online consumer data. The California Online Privacy Protection Act, also known as CalOPPA, created regulations that required online websites and businesses to prominently display their Privacy Policy in regard to their users data.This law aimed to protect online users’ data and to inform them as to how their data might be tracked, mined, stored, trolled, sold, used, or shared. As of now, the posting of this notification is mandatory for any business or website that accrues personally identifiable information from California residents. CalOPPA states, [A website must] conspicuously post its Privacy Policy on its Web site, or in the case of an operator of an online service, make that policy available. If you are an online business found in non-compliance, if you do not clearly convey to your customers what data you collect, how you collect it, and what you plan to do with it, there are potentially severe ramifications that could cripple your business.
